Skin Care's New, Worrisome Trend and The Skin Actives' Solution
Posted by Mack Leonard on Aug 10th 2022
At Skin Actives, we’ve noticed a worrying trend of skin care users trying too many products and ending up with dry, sensitive, overworked or irritated skin—while still suffering from the original concern that motivated them to explore new products in the first place.
This problem is especially acute in the area of cleansing. Since many cleansers contain harsh chemicals, excessive use can dry out the skin and damage the skin barrier. In turn, these changes can lead to more skin concerns, prompting skin care users to increase their cleansing—a vicious cycle that ends up promoting the concern it was intended to eliminate.
Our Perfectly Gentle New Line
Clearly, there is a need that is not being met in the current skin care market. For those with sensitive or overworked skin seeking relief from blemishes and irritation, the wait is over: Skin Actives is thrilled to announce an all-new collection designed to cleanse, renew, moisturize and soothe without drying out or damaging the skin. We’re calling it “Gentle Perfecting”—and it may be just what you need to put stubborn skin concerns behind you.
Let’s take a look at three new products headlining our Gentle Perfecting collection.
Repairing Cleanser with Salicylic Acid
Interrupting the vicious cycle of product overuse starts with the cleanser.
Some cleansers include so many harsh chemicals that users are advised to taper up usage gradually to avoid reactions—and even then, reactions can occur with long-term use. Repairing Cleanser with Salicylic Acid includes just the right hint of salicylic acid to cleanse and exfoliate without damaging other areas of the skin.
But that doesn’t mean it cleanses less. Think about the goal of cleansing in the first place. Is it the total devastation of anything the cleanser touches? Of course not. We cleanse to discourage bacteria, improve texture and remove unwanted material. In that context, Repairing Cleanser with Salicylic Acid may be the best choice for achieving our actual goals.
That’s because, in addition to cleansing, Repairing Cleanser with Salicylic Acid also helps to restore the skin’s natural defense system. Key to our approach is the inclusion of ceramides—beneficial lipids the skin can use to fortify its own protective barrier.
Other cleansers may strip away bacteria and grime, but they can damage the skin barrier in the process, leaving it vulnerable the next time it has to deal with unwanted bacteria. Break the vicious cycle with Repairing Cleanser with Salicylic Acid, a fresh take on cleansing that works against current and future outbreaks at once.
Salicylic Serum
Everyone’s level of tolerance for salicylic acid is different. For those fighting persistent blemishes, we developed Salicylic Serum to give users complete control over the amount of salicylic acid in their cleansing routines. Salicylic Serum can be used to dial in a routine to individual need and preference, whether by targeting specific areas of the skin or by using it at a different frequency than an all-purpose cleanser (using Salicylic Serum only at night while using Repairing Cleanser both morning and night is a good place to start).
Conscious that many users of salicylic acid have overworked skin from other products, we brought the same Gentle Perfecting approach we used on our Repairing Cleanser. From the outset, we devised a minimalist ingredient profile to avoid potential sources of irritation.
The ingredients we did include serve an important purpose: to prevent and undo damage and sensitivity left over from product overuse. Sea Kelp Bioferment and astaxanthin work together to soothe the skin and neutralize free radicals. Meanwhile, tremella provides a relieving blast of moisture, stopping dryness before it starts.
Together, these ingredients help to strengthen the skin barrier, leaving freshly cleansed skin better able to resist blemish-causing bacteria moving forward. But that’s not the end of the skin empowerment—for an even more robust approach to barrier renewal, read on.
Barrier Repair Cream
As you may have gathered by now, Gentle Perfecting is as much about cleansing as it is about empowering the skin to maintain clarity and texture on its own. This approach culminates in Barrier Repair Cream, a soothing recovery system for damaged, irritated or sensitive skin.
Collagen helps to restore firmness and elasticity, neutralizing one of the key factors in dryness and wrinkle formation. Meanwhile, tremella provides the increased moisture your skin needs to repair damaged structures. Rounding out this lightweight cream is a combination of nourishing oils—all the lipids the skin needs to build a more resilient barrier.
When used with Repairing Cleanser with Salicylic Acid and Salicylic Serum, Barrier Repair Cream completes the circle of short-term cleansing and long-term recovery. Not only will blemishes resolve more quickly today, but they will be less likely to form tomorrow.
In other words: the vicious cycle of product overuse is broken.
Experience Gentle Perfection Today!
We’re extremely excited for our customers to get their hands on the Gentle Perfecting collection, available on our website today. But no one should be more excited than those caught in the crossfire of product overuse and skin damage. For them, Gentle Perfecting has been a long time coming and the sooner it can ship out, the better.
Also joining the line-up is Ultra Clarifying Blemish Oil, a spot treatment that rapidly quells blemishes without harsh chemicals, focusing instead on supporting the skin’s recovery with nourishing ingredients. Don’t wait for damage and sensitivity to reach unbearable levels before giving Gentle Perfecting a try. Take action to empower your skin today!